Monday 30 July 2018

Joico Color Endure Violet Shampoo 2 Week Trial! Will This "Save" My Hair?

Hello beauties!
For today's post I'd like to say a few words about Joico violet shampoo that I ordered a few months ago at FeelUnique.

I decided to purchase it because it got many positive reviews and I was recommended to try it out as it was supposed to be one of the best violet shampoos for toning hair currently on the market.

Before Joico, I was using Bapp violet shampoo,  just one of those unknown brand that I got at my local drugstore and it's made here in Italy.
I really thought there couldn't be much difference from one purple shampoo to another but some reviews suggested there are brands of purple shampoos that work better than the others, so that motivated me to test out another one and see the results.
I used it very frequently (3-4 times a week, every other day) in that period when my roots looked very brassy and more yellow than blonde.

I saw many youtube reviews that showed DIY miracles, in terms that after just one use, the hair went from brassy to platinum blonde. That was a tad bit unrealistic! How can I expect a purple shampoo to lighten and tone my hair as a pro?

image source: internet

With DIY blonde it is so hard to get to that perfect tone, without brassy or corn yellow tones.
If your hair is naturally on the dark side and you aren't a professional hairdresser, the task can be quite challenging and you can easily end up with horrible hair color and even worse, seriously damaged hair!

I did a little "purple shampoo trial" and I used it frequently over a couple of weeks and documented the results here in this video:

It certainly didn't transform my hair in only one go, but over the time, it definitely helped in toning it and making it look better and less brassy.

Now I use this shampoo once a week to maintain my hair color and keep it nice and shiny. I love how thick the formula of this shampoo is, a little goes a long way, it lathers up easily into a rich foam and it feels quite nourishing. It's very concentrated, a little goes a long way so it'll last me for months!

Overall, I'm satisfied. It won't work overnight miracles, but it's nice product that in the long run will have positive effects!

Let me know, have you ever tried anything from Joico hair care line?
Do you have any recommendations that you'd like to share?

xo from Italy,

* more fashion & beauty at Glam Express


  1. I am happy for you, you have very beautiful hair x)

  2. Thanks for your honest and detailed review. Am always on the look for reviews on new products.

  3. Great post and thank you for great review! :)
    Check my new post:

  4. This comment has been removed by a blog administrator.


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